STAGING FAQ'S...
Why do I need a
professional company to stage my home?
Home Staging is the strategic
use of design as a marketing tool to sell homes. In this
current housing market, you need to have the marketing
advantage over many of the sellers in your area by having
your home professionally staged. We are able to come into
your home and view it objectively. We have the knowledge,
skills, and techniques to create a great first impression by
using each room in your home as a marketing tool. We will
emphasize and highlight the focal points of your home giving
each room purpose and creating an environment that is
appealing to all potential buyers. By not having your home
professionally staged you risk wasting buyer traffic.
Home staging sounds like
another added moving expense….I can’t afford it.”
Having your home staged by a
professional is not an expense but an investment. We will
work within your budget to provide affordable staging
services that will give you maximum return on your
investment. According to the National Association of
Realtors (NAR), the average staging investment is between 1
and 3 percent of the home's asking price, which generates a
return of 8 to 10 percent. The staging investment is
different for each home depending on how much work needs to
be done.
Why can’t
I just stage my own home?
Staging a home is more than
just making a home look pretty. A professional home stager
is able to view your home objectively and create living
spaces in each room giving them purpose. We have the
knowledge and skills of knowing what the buyer is looking
for; therefore we can determine what needs to be done to the
home in order to get it sold. Don’t waste unnecessary time
and money on guessing how to accomplish this. Contact us for
a staging consultation.
“Can’t homebuyers use
their imagination viewing a vacant home or look past the
décor in an occupied home?”
Only 10% of homebuyers can
actually visualize the potential of a home. This is why it
is so important to create spaces that the buyer can
emotionally connect with and envision your home as their
own. The Refined Design is experienced in how to
depersonalize your home and create those spaces that compel
buyers to want to live here. If your home is left vacant
most buyers cannot visualize the size and scale of the empty
rooms. As staging professionals, we have the expertise in
placing the proper amount of furniture and accessories that
give the buyer a frame of reference and will keep them
viewing the home twice as long than if it were empty.
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